Sudden Infant Death Syndrome (SIDS) Essay -- Crib Death SIDS

Sudden Infant Death Syndrome (SIDS) Sudden Infant Death Syndrome (SIDS) or "crib death" is an abrupt and inexplicable death of an apparently healthy infant. Most of the cases involve infants from ages 1-12 months, and the event occurs during the night. Various theories have been postulated from research results but without consistency of the etiology. Since the death is sudden, prior diagnostic criteria or patterns are not available for correlation, although some near-miss infants have been followed. A number of possibilities have been documented in current literature, to include beta-endorphin changes, abnormal temperature regulation, pineal abnormalities, carotid body irregularities, lead poisoning, elevated fetal hemoglobin, brainstem immaturity, and cerebral hypoperfusion. The following is an overview of these pathologies in their relation to Sudden Infant Death Syndrome. As with most physiological processes, several intermediate steps can lead to a certain event, thus making the mechanism more controlled. However, as more steps that are required, there arises a greater number of possible problems. SIDS is no exception. Most literature supports the view that victims of SIDS suffer a failure of the automatic control of respiration, producing periodic apnea and eventually death. Neural control of respiration involves three anatomical structures (Armstrong et al., 1982~. The first is the motor system, which contains the neurons which initiate and maintain respiration. These include the dorsal motor nucleus of the vague, the nucleus tractus solitarius, the nucleus ambiguous, the nucleus retro-ambiguous, the reticulo-spinal tracts in the anterior and lateral columns and the anterior horn cells of the cervical and thora... ...16:1122-1126, 1978. Koceard-Varo, G. The physiological role of the pineal gland as the masterswitch of life, turning on at birth breathing and geared to it the function of the autonomic nervous system. The cause of SIDS examined in this context. Medical Hypothesis, 34:122-126, 1991. Myer, E., Morris, D., et. al. Increased cerebrospinal fluid beta-endorphin immunoreactivity in infants with apnea and in siblings of victims of Sudden Infant Death Syndrome. J. Pedia., 111:660-666, 1987. Quattrochi, J., McBride, P., and Yates, A. Brainstem immaturity in Sudden Infant Death Syndrome: A quantitative rapid Golgi study of dendritic spines in 95 infants. Brain Research, 325:39-48, 1985. Takashima, S., Armstrong, D., Becker, L., et. al. Cerebral hypoperfusion in the Sudden Infant Death Syndrome? Brainstem gliosis and vasculature. Ann. Neurol., 4:257-262, 1978.

School Nutrition: When Capitalism Causes Obesity Essay -- Nutrition

A dollop of tomato paste - that is all that this is required for an other-wise high-sodium, high-fat, and high-grease food product to be labeled as a vegetable as voted by a lobbyist-controlled congress in November of 2011. Pizza, as it turns out, is now considered a vegetable by school nutrition standards (â€Å"A Veggie Pizza†). It is obvious, then, that such as decision was not perpetuated nor endorsed by activists campaigning for proper nutrition within in the school cafeteria. It was lobbyists, most likely independent or large business caterers, who gave the decision the political and monetary boost it needed. But by allowing congress to make decisions based on lobbyist endorsement, pressure, and financial supports such as this one, America is simultaneously over-feeding its children, depriving its children of key nutrients, and establishing an epidemic of obesity. The blame, however, lies not just within the schools, parents, congress, or society, but upon a conglomerat ion of these things. Surely, it would be folly to believe otherwise. One thing is clear: America’s nutritional standards for school children must change. With this need for change in mind, citizens must no longer ignore the pressing empirical data of the detrimental state of America’s contemporary nutritional standards. Currently, most school cafeterias provide students nutritional needs by relying on processed foods (sugar, white flour, oil, artificial ingredients) and animal products whilst barely delivering any whole produce. In fact, most of the fruit-and-vegetable nutrition comes from byproducts such as juice concentrates or stocks. The Dietary Guidelines for Americans recommends decreasing saturated fats, sugar and sodium, while increasing whole grains, ... ...tion and to be consistent with what they are teaching to avoid hypocrisy. Students, when faced with nutrition education, will observe the hypocrisy, and conclude that nutrition is not important when everything they see around them contradicts the message their teachers are trying to send. School administrators cannot, and most likely will not, be willing to endorse this message if it is not cost-efficient. It is then up to society, congress, and the people of the U.S. to see nutrition and their children not as another business expense, but as the methods to create a standard of healthy children, regardless of the financial impact. Works Cited "School Meals Need to Get Healthier: Report." Healthday. 29 OCT 2009: n. page. Web. 14 Dec. 2011. Shah, Nirvi. "School-Meals Makeover Stirs The Pot." Education Week 30.27 (2011): 1,. ERIC. Web. 7 Dec. 2011.

Prejudice and Discrimination

Prejudice: The dictionary defines prejudice as an unfair and unreasonable opinion or feeling, especially when formed without enough thought or knowledge. This means that a person may form an opinion on a person or a particular group of people without having any facts or knowledge about that person or group. Prejudice is normally perceived as being bad but there are some instances where prejudice is an aid to survival for example if you see several scruffy men parked in a van in a dark alley, you will form a pre judgment that they must be up to no good so you choose to not walk down the alley. They could simply be movers, but healthy prejudice tells you not to take the chance. Discrimination Direct discrimination is defined as treating one particular group of people less favourably than others because of their race, colour, nationality, or ethnic or national origin, sexual orientation or religious beliefs. There is also positive discrimination in which an individual is allowed to advance themselves because of their gender, race, sexually orientation, age etc. Example if an Asian person is hired simply because they are Asian due to the stereotype that Asians are smart and good students that’s a positive discrimination. Indirect discrimination is defined as an apparently neutral specification, criteria or practice that would disadvantage people on the grounds of racial or ethnic origin, religion or belief, disability, age or sexual orientation unless the practice can be objectively justified. For example a department store prohibits its employees from wearing hats when serving customers. This rule means that people whose religious beliefs require them to cover their heads, such as Muslim women, are discriminated against and cannot carry out their job. The store is indirectly discriminating against this group of people unless it can demonstrate that there is valid reason. Stereotyping Stereotyping is a generalisation of people, which is usually negative, untrue, and unjustifiable. The term labelling is used when we take look at a person and place a label on them and then place them in a category for example we could label someone gay because they seem camp even though they may not be gay. People stereotype as it helps people to deal with individuals who are different from themselves. It makes people feel safe and in their own mind stereotypes allow them to justify their actions towards people. Stereotypes can become self-fulfilling prophecies if the stereotype is re-enforced enough. For example, girls maybe stereotyped as failing more math’s exams than boys this will lead to girls failing to try in exams, as they believe that they are expected to fail. Scapegoating Scapegoating is the practice of singling out an individual or group for unmerited negative treatment or blame. The word â€Å"scapegoat† actually originates from Leviticus 16 in the bible. A goat had all the sins of man placed upon it and it was sent into the wilderness to perish. An example of scapegoating is the Salem Witch Trials. Women were used as scapegoats when the crops were bad or there was a famine and then tried as witches. This was especially the case with midwives, as they would be accused of being in league with Satan if the baby died during birth, which happened frequently due to poor standards of hygiene etc. Part Two Case Study 1 During the first part of the 20th century, deaf people were directly discriminated against due to them being labeled as deaf and dumb. They were prevented from entering mainstream education and were not considered for any high paying jobs. Most deaf children were sent away to deaf schools and some were sent to asylums, even though they were not mentally ill. However, by sending a sane child to an asylum the stereotype of deaf children being mentally ill became a self-fulfilling prophecy as most the children within the asylum did eventually develop some sort of mental illness to help them cope with their surroundings. Children and adults were not separated in asylums and most of the children were sexually abused or witness to sexual acts from a very young age. Society was not kind to deaf children, there was no compassion or understanding and most children did not realize they were deaf because no one took the time to explain to them. Families felt embarrassed and ashamed of their deaf offspring, some families even decided not to have any more children for fear that they too would be deaf. Deaf men were also discriminated against during the First World War as they were deemed unfit for service, however, deaf soldiers would have had a distinct advantage over the soldiers who could hear as they would not get shellshock or distracted as easily by the surrounding noises. Some doctors believed that deafness was cause by a blockage in the ear and others believed it to be a brain dysfunction either way deaf people in asylums were subjected to horrific procedures such as needles being pushed into their eardrums and lobotomies. Deaf children often became strangers within their own families and were often rejected and abandoned this led to low self worth and extreme depression in some cases. As deaf children had no knowledge of language, as it was rarely taught in deaf schools, they developed their own ‘sign language’, which differed from school to school. This sign language was not universal and was normally only understood by the children at that particular school. Sexual predators also targeted many deaf people, as they were easy targets due to being sexually ignorant. Some countries saw being deaf as a disease that could be eradicated through means such as selective breeding, deaf girls were systematically sterilised and deaf marriage was not allowed. This made the deaf community feel as if they were outcasts and it denied them their rights to have a normal social or sexual relationship with another individual. However, refuge from the cruel world of the hearing was soon found in what were called ‘Deaf Clubs’. By 1930, every town had its own deaf club, which hosted regular events and outings for the deaf community. These clubs were normally overseen by powerful clergymen and were charities run by hearing people. While the deaf community saw deaf clubs as a lifeline, they also sought to reinforce the segregation of deaf people from the rest of the world. Silent movies were a place where deaf and hearing could share a common love for theatre, deaf people were made to feel like part of society. However, exclusion would soon become part of the deaf community again with the invention of telephones, radios and televisions. Today there are many acts in place to help deaf people live normal, fulfilling lives within their communities without fear of being ridiculed or committed. 1 Case Study 2 Many men are afraid to tell friends and family that they want to enter nursing as it leads to them being stereotyped as gay because nursing is seen primarily as a female profession. In June 2006, Andrew Moyhing won a landmark case against the NHS for sex discrimination. Mr Moyhing, 29 said, â€Å"I abandoned nursing because I was not allowed to do the job properly in a female-dominated profession. † 2 The NHS hospital that Mr Moyhing worked for as a student nurse refused to let him perform intimate medical procedures on women unless accompanied by a female chaperone. An article on nursingtimes. net states that currently male nurses only make up 11% of the female dominated sector and are four times more likely to be sanctioned or face discrimination by the NMC. Chaperone policies are in place in many NHS hospitals but they only relate to male nurses, a female nurse does not require a male chaperone to carry out an intimate procedure on a male patient but a male nurse requires a female chaperone. London NHS Trust did admit that the difference in treatment between male and female nurses was direct discrimination. Mr Moyhing claimed he felt he was being regarded as untrustworthy and a potential abuser of females or that the patient was likely to lie and make false accusations. Jenny Watson, chair of the EOC, said, â€Å"The Employment Appeal Tribunal was right to find that it was not acceptable to have a chaperoning policy based on lazy stereotyping about the risks to patients and assumptions that all men are sexual predators. † 4 The EOC said its research showed that one in four schoolboys were interested in caring work but only one in ten nurses were male. 5 Many organisations and websites are now appearing to offer a support system to male nurses whom maybe facing discrimination from their female work colleagues or bosses. Prejudice and Discrimination Prejudice: The dictionary defines prejudice as an unfair and unreasonable opinion or feeling, especially when formed without enough thought or knowledge. This means that a person may form an opinion on a person or a particular group of people without having any facts or knowledge about that person or group. Prejudice is normally perceived as being bad but there are some instances where prejudice is an aid to survival for example if you see several scruffy men parked in a van in a dark alley, you will form a pre judgment that they must be up to no good so you choose to not walk down the alley. They could simply be movers, but healthy prejudice tells you not to take the chance. Discrimination Direct discrimination is defined as treating one particular group of people less favourably than others because of their race, colour, nationality, or ethnic or national origin, sexual orientation or religious beliefs. There is also positive discrimination in which an individual is allowed to advance themselves because of their gender, race, sexually orientation, age etc. Example if an Asian person is hired simply because they are Asian due to the stereotype that Asians are smart and good students that’s a positive discrimination. Indirect discrimination is defined as an apparently neutral specification, criteria or practice that would disadvantage people on the grounds of racial or ethnic origin, religion or belief, disability, age or sexual orientation unless the practice can be objectively justified. For example a department store prohibits its employees from wearing hats when serving customers. This rule means that people whose religious beliefs require them to cover their heads, such as Muslim women, are discriminated against and cannot carry out their job. The store is indirectly discriminating against this group of people unless it can demonstrate that there is valid reason. Stereotyping Stereotyping is a generalisation of people, which is usually negative, untrue, and unjustifiable. The term labelling is used when we take look at a person and place a label on them and then place them in a category for example we could label someone gay because they seem camp even though they may not be gay. People stereotype as it helps people to deal with individuals who are different from themselves. It makes people feel safe and in their own mind stereotypes allow them to justify their actions towards people. Stereotypes can become self-fulfilling prophecies if the stereotype is re-enforced enough. For example, girls maybe stereotyped as failing more math’s exams than boys this will lead to girls failing to try in exams, as they believe that they are expected to fail. Scapegoating Scapegoating is the practice of singling out an individual or group for unmerited negative treatment or blame. The word â€Å"scapegoat† actually originates from Leviticus 16 in the bible. A goat had all the sins of man placed upon it and it was sent into the wilderness to perish. An example of scapegoating is the Salem Witch Trials. Women were used as scapegoats when the crops were bad or there was a famine and then tried as witches. This was especially the case with midwives, as they would be accused of being in league with Satan if the baby died during birth, which happened frequently due to poor standards of hygiene etc. Part Two Case Study 1 During the first part of the 20th century, deaf people were directly discriminated against due to them being labeled as deaf and dumb. They were prevented from entering mainstream education and were not considered for any high paying jobs. Most deaf children were sent away to deaf schools and some were sent to asylums, even though they were not mentally ill. However, by sending a sane child to an asylum the stereotype of deaf children being mentally ill became a self-fulfilling prophecy as most the children within the asylum did eventually develop some sort of mental illness to help them cope with their surroundings. Children and adults were not separated in asylums and most of the children were sexually abused or witness to sexual acts from a very young age. Society was not kind to deaf children, there was no compassion or understanding and most children did not realize they were deaf because no one took the time to explain to them. Families felt embarrassed and ashamed of their deaf offspring, some families even decided not to have any more children for fear that they too would be deaf. Deaf men were also discriminated against during the First World War as they were deemed unfit for service, however, deaf soldiers would have had a distinct advantage over the soldiers who could hear as they would not get shellshock or distracted as easily by the surrounding noises. Some doctors believed that deafness was cause by a blockage in the ear and others believed it to be a brain dysfunction either way deaf people in asylums were subjected to horrific procedures such as needles being pushed into their eardrums and lobotomies. Deaf children often became strangers within their own families and were often rejected and abandoned this led to low self worth and extreme depression in some cases. As deaf children had no knowledge of language, as it was rarely taught in deaf schools, they developed their own ‘sign language’, which differed from school to school. This sign language was not universal and was normally only understood by the children at that particular school. Sexual predators also targeted many deaf people, as they were easy targets due to being sexually ignorant. Some countries saw being deaf as a disease that could be eradicated through means such as selective breeding, deaf girls were systematically sterilised and deaf marriage was not allowed. This made the deaf community feel as if they were outcasts and it denied them their rights to have a normal social or sexual relationship with another individual. However, refuge from the cruel world of the hearing was soon found in what were called ‘Deaf Clubs’. By 1930, every town had its own deaf club, which hosted regular events and outings for the deaf community. These clubs were normally overseen by powerful clergymen and were charities run by hearing people. While the deaf community saw deaf clubs as a lifeline, they also sought to reinforce the segregation of deaf people from the rest of the world. Silent movies were a place where deaf and hearing could share a common love for theatre, deaf people were made to feel like part of society. However, exclusion would soon become part of the deaf community again with the invention of telephones, radios and televisions. Today there are many acts in place to help deaf people live normal, fulfilling lives within their communities without fear of being ridiculed or committed. 1 Case Study 2 Many men are afraid to tell friends and family that they want to enter nursing as it leads to them being stereotyped as gay because nursing is seen primarily as a female profession. In June 2006, Andrew Moyhing won a landmark case against the NHS for sex discrimination. Mr Moyhing, 29 said, â€Å"I abandoned nursing because I was not allowed to do the job properly in a female-dominated profession. † 2 The NHS hospital that Mr Moyhing worked for as a student nurse refused to let him perform intimate medical procedures on women unless accompanied by a female chaperone. An article on nursingtimes. net states that currently male nurses only make up 11% of the female dominated sector and are four times more likely to be sanctioned or face discrimination by the NMC. Chaperone policies are in place in many NHS hospitals but they only relate to male nurses, a female nurse does not require a male chaperone to carry out an intimate procedure on a male patient but a male nurse requires a female chaperone. London NHS Trust did admit that the difference in treatment between male and female nurses was direct discrimination. Mr Moyhing claimed he felt he was being regarded as untrustworthy and a potential abuser of females or that the patient was likely to lie and make false accusations. Jenny Watson, chair of the EOC, said, â€Å"The Employment Appeal Tribunal was right to find that it was not acceptable to have a chaperoning policy based on lazy stereotyping about the risks to patients and assumptions that all men are sexual predators. † 4 The EOC said its research showed that one in four schoolboys were interested in caring work but only one in ten nurses were male. 5 Many organisations and websites are now appearing to offer a support system to male nurses whom maybe facing discrimination from their female work colleagues or bosses.

Police Corruption Essay

Police corruption is a complex issue. Police corruption or the abuse of authority by a police officer, acting officially to fulfill personal needs or wants, is a growing problem in the United States today. Things such as an Internal Affairs department, a strong leadership organization, and community support are just a few considerations in the prevention of police corruption. Controlling corruption from the departmental level requires a strong leadership organization, because corruption can take place anywhere from the patrol officer to the chief. The top administrator must make it clear from the start that he and the other members of the department are against any form of corrupt activity, and that it will not be tolerated in any way, shape, or form. So there are ways to prevent police corruption from happening. An investigation of a local newspaper or any police-related edited in an urban city during any given week would most likely have an article about a police officer that got caught committing some kind of corrupt act. Police corruption has increased with the illegal cocaine trade, with officers acting alone or in-groups to steal money from dealers or distribute cocaine themselves. Large groups of corrupt police have been caught in New York, New Orleans, Washington, DC, and Los Angeles, as well as many other cities. Corruption within police departments falls into 2 basic ranks, external corruption and internal corruption. Corruption in policing is usually viewed as the mistreatment of authority by police officer acting formally to fulfill their personal needs or wants. For a corrupt act to occur, three distinct elements of police corruption must be present simultaneously: 1) Mishandling of authority, 2) Mishandling of official capacity, and 3) Mishandling of personal attainment (Dantzke r, 1995: p 157). It can be said that power, it is necessarily so tends to corrupt. It is now to be  recognized that while there is no reason to assume that policemen as an individual is any less capable to make a mistake than other members of society, people are often shocked when policemen are exposed violating the law. The reason is simple; their deviance elicits a special feeling of betrayal. â€Å"Most studies support the view that corruption is endemic, if not universal, in police departments. The danger of corruption for police; is that it may invert the formal goals of the organization and may lead to the use of organizational power to encourage and create crime rather than to deter it† (Sherman 1978: p 31). Police corruption falls into two major categories– external corruption, which concerns police contacts with the public; and internal corruption, which involves the relationships among policemen within the works of the police department. The external corruption generally consists of one or more of the following activities: 1) Payoffs to the police, by people who essentially violate non-criminal elements, who fail to comply with stringent statutes or city ordinances. 2) Payoffs to the police, by individuals who continually break the law, using various methods to earn illegal mo ney. 3) â€Å"Clean Graft† where money is paid to the police for services, or where courtesy discounts are given as a matter of course to the police. â€Å"Police officers have been involved in activities such as illegal exaction of money and/or narcotics from drug violators. In order for these violators to avoid arrest, the police officers have accepted bribes, and accepted narcotics, which they turned around and sold. These police know of the violations, and fail to take proper enforcement action. They have entered into personal associations with narcotics criminals and in some cases have used narcotics. They have given false testimonies in court in order to obtain dismissal of the charges against a defendant† (Sherman 1978: p 129). A scandal is perceived both as a socially constructed phenomenon, and as an agent of change that can lead to state of agreement in the structure of power within organizations. Is there a solution to the police corruption problem? Probably not, because since its beginnings, many aspects of policing have changed, but one thing that has not, is the existence of corruption. Police agencies, in an attempt to eliminate corruption have tried everything from increasing salaries, requiring more training and education, and developing policies which are intended to focus directly of factors leading to corruption. Despite police departments’ attempts to  control cor ruption, it still occurs. Regardless of the fact, police corruption cannot simply be over looked. Controlling corruption is the only way that we can really limit corruption, because corruption is the byproduct of the individual police officer, and police environmental factors; therefore, control must come from not only the police department, but it also must require the assistance and support of the community members. If a police administrator does not act strongly with disciplinary action against any corrupt activity, the message conveyed to other officers within the department would not be that of intimated nature. In addition it may even increase corruption, because officers feel no actions will be taken against them. Another way that police agencies can control its corruption problem starts originally in the academy. Ethical decisions and behavior should be taught. If they fail to, it would make officers unaware of the consequences of corruption and do nothing but encourage it. Finally, many police depart ment’s especially large ones should have an Internal Affairs unit, which operates to investigate improper conduct of police departments. These units’ some-times are run within the department. Citation Dantzker, Mark L. (1995). Understanding Today’s Police. Officials Say Police Corruption is Hard To Stop. Sherman, Lawrence W. (1978)

Preferential Trade Agreements Essay Example | Topics and Well Written Essays - 2000 words

Preferential Trade Agreements - Essay Example Though the prime motive behind the formation of these groups was to prevent any form of discrimination among member nations, it is being witnessed that this is not being followed in practice. In fact, existing imbalances on a regional basis have driven nations to form Preferential Trading Arrangements (PTAs) that has been the trend since the past half century. During the same period, it has also been witnessed that there has been a major growth in the degree of multilateral openness within the above organizations. The question being asked by the authors of the paper Mansfield and Reinhardt is as to why nations have relied on preferential liberalization when the prime objective of the above organizations has been to advocate non-discrimination. Additionally, the authors have also performed requisite theoretical and mathematical analysis to determine the various factors that have led to such deviations, which forms a substantial part of the paper currently under review. The major aim of the current review is to analyze the findings, claims and arguments of this paper and to determine the extent to which these claims are justified. On the backdrop of such analysis, the paper attempts to provide a suitable set of recommendations on the basis of which further analysis may be initiated. 2. SUMMARY The authors, by way of the paper, have identified that the international trading system has witnessed a rapid increase in the formation of numerous Preferential Trading Agreements (PTAs). Moreover, the authors have also expressed agreement over the fact that there has been an increased multilateral openness by way of the formation of the GATT and the WTO. However, the authors have expressed that little research has been done for determining how and due to which reasons the multilateral regime has helped in the conception and formation of PTAs by the members of these organizations themselves. The paper claims that the prime reason behind nations preferring for the formation of PTAs is to enhance their bargaining power. The formation of these agreements is perceived as providing the member nations with an opportunity to help them gain strength against any future policies of the GATT/WTO that may not go well with the economic interests of the member states. Moreover, the presence of PTAs provides the member nation with extra muscle that would help it in being more vocal and provide an opportunity to the member for greater market power and share. The authors argue that the past few years has seen a major increase in the number of members of these organizations, thereby making it more and more difficult to allow the organizations to allow at multilateral agreements and hope for any sort of collective actions. In this backdrop, the authors state positively that the formation of PTAs also helps members with similar vested economic interests in solving common problems and achie ving common objectives. In this backdrop, the authors argue that the prime reason for the rise and formation of these preferential agreements is the existence of the GATT/WTO themselves. In

Enrollment trends in adult education or training setting, such as Research Paper

Enrollment trends in adult education or training setting, such as community college, university, distance learning, workplace-sp - Research Paper Example However, these statistics are generic and do not account for differences of such elements as race, ethnicity, income, disability or gender. Examination of these numbers from the microscope of these elements increases challenges. Attainment of education has been the most difficult for the poor. In the last 6 years, no more than 8 per cent and 7 per cent of the poor have attained an associate degree and a bachelor degree respectively. This article by Ginsberg and Wlodkowski (n.d.) tends to determine the population that generally participates in adult education, explore the concept of adult participation, the individual and institution specific factors which can increase the adult participation in learning, and the means to ensure greater and equitable participation. The authors started the discussion with the definitions of such terms as adult basic education, access, persistence, formal, informal and nonformal learning, and workplace learning so that the audience may perceive the disc ussion with respect to their understanding of the respective terms. The researchers found that least earning adults with least formal education were least participative in adult education programs while workers aged between 45 and 54 years were the greatest participants of the formal and nonformal education programs. Hispanic adults that did not complete high school were found least likely to participate in formal learning programs in the workplace.

Consumer behavior project Research Paper Example | Topics and Well Written Essays - 250 words

Consumer behavior project - Research Paper Example The latest generation is the iPhone 6 Plus. IPhones are usually distributed to various parts of the world. The company partners with other companies in various parts of the world to make sure that their products are availed all over the world. The local companies are always given the responsibility of assembling and supplying the products locally. From the companies that are responsible for assembling the products are supplied to the local dealers who do the supplying. Given the segment targeted by the product the pricing of iPhones is usually relatively high. The prices cannot be said to be the highest in the market. The fact that the phones are of high quality and are priced such that middle income earners can afford them makes it very easy for the phones to do well in the market. The company promotes this product through front page magazine, radio, and magazine advertisements. They also frequently make use of hoarding and point of sale advertisement with the aim of increasing their sales. The company uses sales promotions and exchange offers to lure customers into buying this particular product (Pride & Ferrell,