Copywriter QA Carissa Lamkahouan on the Art of the Pitch - The Writers For Hire

COPYWRITER QA: CARISSA LAMKAHOUAN ON THE ART OF THE PITCH Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter QA series, we talked about the process of pitching an article. Carissa’s advice: Start with the pitch letter. If you can perfect the art of the pitch letter, everything else will fall into place. TWFH: Let’s start with the basics: What is a pitch letter and why do you need one? CL: A pitch letter is a letter to a publication’s editor that explains your idea. It should tell the editor why your story idea is important in general, and why their readers in particular will want to read it. I also believe it’s important that you pitch yourself, too. You’re asking them to let you do this story, so explain why you’re the best person for the job. TWFH: What are the key elements of a good pitch letter? CL: It’s a lot like a cover letter. Your first paragraph should say, â€Å"Here’s what I want to write about, and here’s why it’s important.† The second paragraph needs a hook: Explain why readers will want to read your story. And in the third paragraph, sell yourself a little bit. Tell them how long you’ve been writing; link to a few articles or invite them to look you up. TWFH: How much detail about the story do you want to include in your pitch letter? CL: In first paragraph, I get decently specific. Publications get a million pitch letters. You don’t want an editor saying, â€Å"What are you talking about?† Spell it out very clearly: â€Å"This subject is interesting because XX. Your readers would be interested because XX.† In the past, I’ve also included a line to the effect of, â€Å"If this topic doesn’t appeal to you, there are other angles we can pursue, please feel free to contact me.† TWFH: Does it help to let them know that you’re flexible, topic-wise? CL: Yes. There was one case where I was hired to write an article on behalf of a client. He wanted to get his company’s name out there. We were pitching to a niche business publication, and the hook we originally came up with was a funny story about his celebrity client. It was a really fun idea, but when I sent pitch letter I mentioned that we were open to other ideas. And they called me back and said, â€Å"This is funny, but it’s not for us.† So we went with a more serious, business-focused angle.   TWFH: How do you come up with the right hook that will appeal to a particular publication? CL:Sometimes it’s pretty obvious. Luckily, everything’s online so you can take a look at the type of articles they publish. You’ll see a pattern. TWFH: So, your hook and pitch letter should change depending on the content of the publication? Can you pitch one topic multiple ways? CL: Yes. For example, I was going to write an article for a company that focused on creating products for dogs. I wrote pitch letters to several dog-related magazines, but the letters weren’t all the same. For more business- and inventor-focused magazines, I pitched a more general article about how the company founder was an inventor, and how he came up with ideas for new dog products. But I also pitched to pet-related magazines. The company also had a dog daycare business, and for the animal-specific magazines, we made that the focus. Things like, â€Å"What is dog daycare? And why do we need it?† I also pitched to a wellness magazine. TWFH: How did you find a â€Å"wellness† hook? CL: Dog daycare helps with dog depression. It was a completely different angle but still related to the inventor. I focused on wellness aspect of his dog daycare business. Daycare makes dogs happier. They get depressed if they’re home alone. I interviewed veterinarians for that article, and I relied heavily on interviews with a dog psychiatrist. TWFH: Can you walk me through the process from start to finish? Do you start by having an idea, pitching it to publications, and then waiting to write it until you know who’s interested? Do you write the article first and then pitch it? Or does the process vary? CL: It is a fluid process, but it usually starts with idea from experience I have or something I hear. Or maybe I have a client who wants me to help them get their name out there for whatever reason. I like to have at least two to three potential stories I can write based on just that one idea. TWFH: Does the process change at all when you’re ghostwriting or if you’re writing and pitching an article on behalf of a client?   CL: With the dog daycare client I   had one publication that liked the topic I suggested, which was the evolution of dog daycare. But they said, â€Å"We don’t want it to be all about your client.† TWFH: And your client was okay with that? Were you able to find a way to mention his company without making that the focal point? CL: I told him, â€Å"The lead is not going to be about your company – but when we mention X topic, we’ll mention you.† A lot of times, clients will be okay with that. You can also ask your client to supply photos, so when these magazines ask for pictures, which they will, you send your client’s pictures. TWFH: So, the more flexible the client, the better the chances of getting their story picked up? CL: They might get more coverage if they’re willing to take focus off of themselves. It helps to explain tell clients, â€Å"Sometimes the article might be about your company, and then it might not.† My client was able to get more coverage with articles that mentioned his company or included a photo he sent, rather than articles that were all about his company or inventions. TWFH: How do you choose which publications to pitch to? CL: First, look at the subject matter and start with obvious publications. Then start working your angles. Look up publications related to any of those angles you’d be surprised what comes up. TWFH: What about really super-niche publications that have outdated websites and/or don’t have a â€Å"submissions† section or clear info about pitching? Do you just write them off and move on? Do you try to track down contact info? CL: If they’re niche, I try pretty hard to find an inroad. Most articles in a publication will have email address for the writer. Try contacting them. I’ve done that. I’ll say, â€Å"Hi I know you’re not an editor with X publication, but can you hook me up?† TWFH: Does that work? CL: Most writers will be willing to help. You can also try looking them up on social media, like Facebook or LinkedIn. TWFH: How many pitch letters should you send at one time? CL: That depends on how fast you’re trying to turn the article around. If you’re not in a hurry, you can start with five, then send another five in a month. If your topic is something time-sensitive – something that coincides with an anniversary date for an event, for example you might want to send 20 pitch letters. And this is important: If you’re pitching to magazines in particular, you have to pitch six months in advance. They want stories three to four months in advance. So if you have a date-oriented piece, you’d better pitch early. TWFH: What happens if multiple publications say they’re interested in your piece? CL: Do all of them. But there’s the deal: Try to have a different hook or different interviewees on the same topic. You don’t want to write the same article multiple times. If it’s the type of article that doesn’t have a lot of hooks or there are not a lot of ways to write differently about your topic, you can still make it as unique as possible for each publication. It helps to have some ideas up your sleeve ahead of time. For example, find some local sources. If papers in both South Carolina and LA picked you up, find local people to interview. Reach out to local colleges or local experts. Editors know you’re pitching to multiple publications. But don’t ever turn down a publication. It’ll work itself out. TWFH: What happens if you get zero responses from the publications you’ve contacted? CL: Follow up. Have a follow up email already written. There’s nothing wrong with that. They’re either going to ignore you or tell you no. If your topic is timely and you’re getting closer to anniversary event, say, â€Å"I wanted to check in, this is coming up that’s why it’s a good time to run it.† Mention your hook again. Ask if they’d like a different angle. TWFH: Is there a rule to how often to check in or follow up? A lot of writers start to feel like they’re being annoying or too pushy after a while – especially if they’re not getting a response. CL: Don’t be scared to do it. You’re doing those editors a favor. They don’t want to run around and find story ideas. A lot of them don’t have staff writers. They have pages to fill, and a lot of times writers don’t make their deadlines. And when that happens, they lose their stories and they’re scrambling for a replacement. Again, what can they do? Ignore you or say no. TWFH: So you really might be helping them out if, say, they end up short on content. CL: Editors are relying on your submissions. Offer other angles. Be fluid, be flexible, don’t be shy. You should never be shy about pitching. Editors know they’re going to get these pitch letters. They’re expecting to get them. Look at it this way: If you don’t tell them about these fun, cool, interesting stories, they’re not going to know.

Free Essays on Unemployment

UNEMPLOYMENT Why is this problem considered a social problem? Unemployment is considered a social problem because it affects everyone. Our economy is directly affected by the unemployment rate and therefore every single U.S. citizen is directly affected. Unemployment rates play a large role in taxes because of the need to pay into unemployment and welfare. At this time Americas unemployment rates are at an alarmingly high rate. When, how, and where did this problem originate? Has it been around for a while are we just seeing it publicized more? Unemployment has been around since the industrial revolution. It is impossible for all Americans to maintain jobs; there just aren’t enough jobs out there. Before the industrial revolution many people worked on farms and tended to their own crops for means of survival. When machines began taking peoples jobs unemployment began rates began souring. Unemployment has been around for many years; however since we are at an alarming high rate of unemployment we are beginning to see it publicized more. What other social problems are related to this one? List all the social problems related. Unemployment causes poverty, drug abuse, child abuse, influences elections, economy problems, suicide, theft, and all types of criminal activities. When people become unemployed they become poor and must find ways to feed their families. This may influence somebody to rob a bank or steal from one another. Our president is directly blamed for the increase or decrease in employment and therefore the elections may be influenced. Who is hurt by the problem? I feel everyone can be hurt by unemployment; the people who have lost their jobs are hurt. Our economy must now spend more money on welfare. Unemployed family members may be affected by their relatives feeling the need to help support them. Children raised in poor families are less likely to receive a good education and often can’t afford to go to college ... Free Essays on Unemployment Free Essays on Unemployment UNEMPLOYMENT Why is this problem considered a social problem? Unemployment is considered a social problem because it affects everyone. Our economy is directly affected by the unemployment rate and therefore every single U.S. citizen is directly affected. Unemployment rates play a large role in taxes because of the need to pay into unemployment and welfare. At this time Americas unemployment rates are at an alarmingly high rate. When, how, and where did this problem originate? Has it been around for a while are we just seeing it publicized more? Unemployment has been around since the industrial revolution. It is impossible for all Americans to maintain jobs; there just aren’t enough jobs out there. Before the industrial revolution many people worked on farms and tended to their own crops for means of survival. When machines began taking peoples jobs unemployment began rates began souring. Unemployment has been around for many years; however since we are at an alarming high rate of unemployment we are beginning to see it publicized more. What other social problems are related to this one? List all the social problems related. Unemployment causes poverty, drug abuse, child abuse, influences elections, economy problems, suicide, theft, and all types of criminal activities. When people become unemployed they become poor and must find ways to feed their families. This may influence somebody to rob a bank or steal from one another. Our president is directly blamed for the increase or decrease in employment and therefore the elections may be influenced. Who is hurt by the problem? I feel everyone can be hurt by unemployment; the people who have lost their jobs are hurt. Our economy must now spend more money on welfare. Unemployed family members may be affected by their relatives feeling the need to help support them. Children raised in poor families are less likely to receive a good education and often can’t afford to go to college ... Free Essays on Unemployment With many of today’s companies looking for ways to save money and increase profits we are seeing an increase in the number of unemployed. Companies are looking to cut costs and employees are a major expense for a company. Not only does a company have to pay the wages of a worker, but the company must also match the Social Security and Medicare payments. Another expense of employers is medical insurance; even if the companies have its employees contribute to the cost of their benefits, it still does not offset much of what the company still pays. With the increasing costs to a company they are looking at moving jobs to countries where it’s able to pay workers a lower wage. An example of this would be an American company moving it manufacturing facilities to Mexico. Another reason would be the use of labor saving automated equipment. Companies are using more computers and robotics instead of human labor. By automating more of their operations companies are increasing productivity and profits but at the same time they are contributing to the rise in unemployment. The importing of goods into the country also contributes to the increase in unemployment. Goods are bought in a low-wage country for a cheap price and then brought into a high wage country and sold with large mark-ups. Selling prices of products produced in the higher wage country are marked down so they can compete with the imported products. But the imported products can be reduced even further which in the end knocks the home produced product out of the market. This then causes many companies to have to reduce their work force and sometimes even close their doors. Which reduces wages and increases unemployment. The social implications of unemployment to a community vary from individual to individual. People living at or below the poverty level increases. A decreasing in that individuals spending has a snowball effect on the entire community. Ma...

Occupational safety and health Essay Example | Topics and Well Written Essays - 250 words - 1

Occupational safety and health - Essay Example The states by this act are bound to ensure the workers safety, the best practices adoption, flexible situations for workers, healthy atmosphere and all other aspects which must be taken care of. Over twenty states are O.S.H.A state plan certified while the rest are either partially indulged or in the process of acquiring the OSHA recognized states (Osha, 2010). Processes undertaken by respective states must be properly mechanized and should have the backup plan along with safety of workers. The processes should indulge activities which require no or minimum direct contact of workers with heavy machinery and all other kinds of material that is hazardous for human life and safety. Processes conformity according to the desired standards is achievable only if the states in first step ensures that in a certain span of time, it would have all the necessary facilities and prerequisites fulfilled that are being prescribed by

Contribution of study to the market segmentation and product Essay

Contribution of study to the market segmentation and product differentiation debate - Essay Example Contribution of study to the market segmentation and product differentiation debate For example Unilever Company gets it easy to market its products due the nature of branding it imposes .As explained in the international market; there is a need for good brand so as to get the best market for the named product. Hence the above case study argues very little on the issue of the Brand value. Contribution of study to the market segmentation and product differentiation debate Market segmentation ifs the process by which the market is subdivided in the way that the goods can reach the consumers at all corners of the named region in any type of a business. This means that its aim is to bring the product at any point. The product differentiation is where by certain product is designed in a way to make it different from other products of the same class so as to outfit the other products in the market (Ronkainen 2007). The product can be differentiated through branding or even packaging. In this study the issue of decentralization whose main aim is to ensure that each consume r gets what he/she needs gives an insight to the debate of market segmentation hence it is well catered for in this case study. The two terms as described above are very important in the international market. Free trade has the advantages that it leads to a variety supply of goods to the consumers hence creation of competition avenue which helps the consumers to get good prices on the goods they buy (Ronkainen 2007). The disadvantage of this is that the many goods from outside the country may be dumped which will affect the market of the importing country negatively. Protectionism has the advantage of protecting the market of the companies so as not to be affected by the cheap goods from other countries .The disadvantage of this is that the country will mainly rely on the own goods and this may lead to insufficiency in case a very high demand arises or the country’s producing companies becomes slow in production. Case study 3 The implications for a multinational company registered in New Zealand seeking to open a subsidiary company in Brazil The implication that may follow is that the company will improve on its accrued profit (Ronkainen 2007). This is because there is little indiv idualism in Brazil as compared to New Zealand hence the company would not have any kind of discrimination .The effect of individualism

What's the difference between Financial Accounting and Management Essay

What's the difference between Financial Accounting and Management Accounting - Essay Example While management accounting is largely implemented for individuals working within the organization, financial accounting generally functions for external entities. In terms of financial accounting there are a number of specific considerations. Although law does not require management accounting, financial accounting is a necessity for organizations. The requirements for corporations to keep financial accounting records is a large consideration, as recent Dodd-Frank regulation has necessitated that expensive accounting measures be kept to ensure that accurate records are established. Within this spectrum of understanding financial accounting is further distinguished, as it requires an external review by a certified public accountant (CPA). It follows that external stakeholders use financial accounting. Generally these external stakeholders implement financial accounting reports as a means of making investment decisions, as the financials of a company are the primary determinant of equ ity value. In addition to management accounting being for individuals within the organization and financial accounting being for external stakeholders, there are a number of further differentiating factors between these forms of accounting. While financial accounting necessarily involves the entire organization, oftentimes management accounting is implemented for significant sectors of the business or corporation. This division is such that it creates significant structural divisions between these forms of accounting. While the structure of financial accounting is regulated by the Internal Revenue Service and accounting regulations, managerial accounting is contingent only on the strategic initiatives within the organization. For instance, management accounting records may occur on a daily, weekly, or monthly basis. Additionally, management accounting oftentimes has a strategic angle, as it allows internal officers examine the

Pre Marital Sex And School Dropouts Sociology Essay

Pre Marital Sex And School Dropouts Sociology Essay This is the base line study conducted among adolescent students to correlate between the knowledge and the thoughts of students about pre-marital sex and school dropouts.  The present study is a cross sectional base line study conducted using an online survey which consisted of questions relating to the topic to test the understanding of the Indian youth on premarital sexual activity. Around 130 students attempted this survey based on their views on premarital sex and their perception regarding the present scenario of the society. The study shows that around 79% of the students think that premarital sex is nothing but a sexual intercourse before marriage, and not an adolescent or youthful sex. Moreover, students disagreed on the fact that premarital sex is responsible for school dropouts in India. INTRODUCTION Sex being a universal term one would expect a great deal to be known about it. But this is not the case, partly because all societies regulate sexual activities. The family institution is where sexual activities or intercourse takes place between two adult of opposite sex. Pre-marital sex is not confined to young people alone; a good number of people who are not married are also vulnerable to pre-marital sex. This is evidence by the large number of unintended pregnancies many of which get terminated in back street clinics which leads to the high rate of sexually transmitted infections among the 15-24 years old and an increasing number of girls dropping out of school due to unwanted pregnancies. Is premarital sex really a good enough reason for girls to drop their schools? Let us find out with the help of some reports and surveys conducted across the world. In a recent report released by CSA (Centre for The study of Adolescents), the age of sexual debut is now at all-time low, in between 8 and 12 years. This increases the chances of unwanted pregnancies, sexually transmitted diseases as well as the chances of dropping out of school. Also, the consequences of pre-marital sex are sexually transmitted diseases, (as well as HIV) are higher for females. If a young girl becomes pregnant, she places herself and her unborn child at further risk because a young girls body would not have developed to the point being able to handle child birth safely. Even if a young mother escapes severe heath consequences, she must still face serious responsibilities of parenthood. This is aside the fact that she drops out of school and except in rare cases she may never go back to school again. Modern society is becoming freer in many different ways so that premarital sex is becoming more ordinary. Pre-marital sex seems to be causing many social disturbances su ch as disorderly household and more corruption of public morals. The absence of social and economic opportunities for girls and women and the demands placed on them, coupled with the gender inequities known to exist within the educational system, may result in unsatisfactory school experiences, poor academic performance and resignation to or preference for early childhood. Although pregnancy is often thought to disrupts the education of adolescent girls, teenage reproductive behaviour may be endogenous to school completion in that many of the same factors lead to drop out and early child bearing. In conjunction with the trend towards an increase in the age as marriage, the age at sexual initiation among young women has either remained the same or risen. At the same time, a shift has occurred in many countries towards an increase in the proportion initiating sex before marriages at ages when adolescent could still be enrolled to school. However, the issue of premarital sex in India remains a poorly explored topic. Not enough is known about the levels, trends and regional patterns in sexual activity before marriage in India. A review of the literature on adolescent sexuality showed that anywhere up to 10% of unmarried girls and women and 20-30% of unmarried boys and men have been sexually active. Given the conservative attitude towards non-marital sexuality, even this vague figure for premarital sex is revealing. Further, there are indicators that the numbers are likely to be higher than those reported by women, especially in poor and rural areas. Considering the present Indian generation, this topic is now becoming more and more open in comparison to the preceding generations, which is highly motivating to do a survey on a topic presumed to be a taboo in the society. In the popular media, there is now a sense that sex before marriage is on the rise with the social and economic changes brought about by globalisation. The increasing exposure of youth to western culture is thought to have effected a change in moral attitudes towards sex before marriage. REVIEWS AND FINDINGS The data used for this study are collected with the help of an online survey. This analysis includes all women and men, unmarried or married. While there appears to be a strong relationship between education and household wealth and the levels of premarital sex among women, these relationships are less clear for men. The percentage of women who report premarital sexual intercourse decreases with an increase in their level of education as well as with an increase in the wealth quintile their household is in, albeit marginally. The majority of women cannot enjoy sex outside of the bonds of marriage. The development of a fulfilling sex life needs the security and peace of the marriage bond. Premarital sex usually takes place sneaking around in hidden places dealing with the fear of being caught, the fear of pregnancy and feelings of guilt. All these (worrisome) factors undermine pleasure in premarital sex, most especially for women. But there is no discernible relationship between prema rital sex and mens level of education or wealth. In India, research attention on youth sexual behaviour has increased considerably in recent years. Several small and large scale studies, including the recent National Family Health Survey and the National Behavioural Surveillance Survey have explored pre-marital sexual behaviour of young people. Evidence from these studies indicates that despite socio-cultural taboos, youth in India do engage in pre-marital sex and that for many young people, pre-marital sexual experiences are characterised by multiple partnerships, lack of contraception or condom use and for young women, by coercion as well. Studies that shed light on the correlates of pre-marital sexual experiences among young people are, however, few in India. Although studies on pre-marital sexual behaviour of young people have increased considerably in India in recent years, these studies differ substantively and methodologically. Just a couple of studies were nationally representative, a few were representative of districts in which they were conducted and almost all others were small-scale studies. Some focused on community-based samples of unmarried and married youth, while others focused on institution-based samples of special groups such as college students or young men seeking treatment for sexually transmitted infections. Hence, findings from most of these studies were not intended to be generalised to the country as a whole. Numerous scientific studies show that the children of single mothers suffer psychologically and are less successful socially and academically than children from intact families. Above all, children need both their father and their mother. It is wrong to risk having children who will never have their fathers l ove, protection and care. The following are the results of the online survey which included around 130 people. This online survey is taken by approx. 130 people of which 82% are male and remaining 18% are female. Out of these 130 people, 42% belong to the age group of greater than or equal to 20. Remaining 58% have their age less than 20 years. 71% of the Indian Population thinks that pre-marital sex is justified and correct, even morally. The increasing exposure of youth to western culture is thought to have effected a change in moral attitudes towards sex before marriage. In general, Indian men and women are not expected to have sex before marriage. But still, 22% of the people who attempted the survey said that if a boy and a girl are prior to marrying each other, their sexual activity is morally correct. Otherwise, it is wrong. In the popular media, there is now a sense that sex before marriage is on the rise with the social and economic changes brought about by globalisation. Culture also plays an important role when it comes to the decisions which are bold and would be unacceptable in the society. Especially in Indian culture, where ethics and values are followed to the core, such activities may create a thunderstorm in the society. 79% of the people think that Indian culture has a great influence on the perception regarding Pre-marital sex. Considering the above diagrams, it can be easily understood that pre-marital sex is a taboo in Indian society. As a result, there are several ramifications for the event. School Dropouts, being the most common and the most severe one, can be observed as a prime effect of pre-marital sex, in case of unwanted situations like pregnancies. When the youth was asked about the school dropouts, 74% disagreed for the fact that increase in school dropouts is not due to pre-marital sexual activities. Also, when asked about the future aspects of the event, 72% of the people said that they have no problem engaging in a pre-marital sexual activity. CONCLUSION At the national level, reported premarital sex is still fairly low among women (1.8%) and somewhat higher among men (12%). The data show that ever married women are more likely to report premarital sex compared to currently unmarried women. A comparison of the age at intercourse and the age at marriage for married women reveals that the majority of women who had premarital sex report the start of sexual activity to have taken place in the year before marriage suggesting that it is likely that takes place during the transition to marriage. Among unmarried women and men who report premarital sexual activity, the distributions vary in accordance with their level of education and household income. It is notable that gender equitable attitudes in men are associated with higher levels of premarital sexual activity, while the opposite is true for women. If the awareness of the consequences of risky sexual behaviour is combined with the better ability to determine safe and healthy outcomes a mong both women and men, then this is one avenue for public policy to ensure better sexual health in the population. Sexual activity for young people arrests their psychological, social and academic development. Studies show that when young people engage in premarital sex, their academic performance declines and their social relationships with family and friends deteriorate. This is because adolescents are too immature to deal with the explosive sex drive and it tends to dominate their life. Sex is a powerful force that can destroy if not used properly. Like atomic power, sex is the most powerful creative force given to man. When atomic power is used correctly it can create boundless energy; when it is used in the wrong way it destroys life. Sex is the same kind of powerful force. Sex is a gift from God to give us the greatest pleasure, to help in creating a deep companionship with ones spouse and for procreation of the next generation. But if you play with this powerful force outside the bounds of marriage, it destroys you and those close to you. As mentioned above, it may ruin the entire career of the person by dropping his/her academics. Our study makes several new and important contributions to understanding the correlates of age at initiation of pre-marital sex among both young women and men about which information is scant in India. Programmatically, findings underscore the need for sexual and reproductive health interventions to target not only young people but also their peers and the influential adults in their life, including parents. Methodologically, the study emphasises the need to continue the search for appropriate methodologies to measure sensitive behaviours among youth as well as the need for prospective or panel study designs that capture the ways in which the situation and experiences in adolescence influence their life courses at later ages.

Internet Plagiarism :: Online Plagiarism

Internet Plagiarism "I am an Evil House of Cheat subscriber. Ever since I've had access to your service my grade in English 102 has gone from an 'F' to a 'B.' I use the cheathouse for other classes too, like Philosophy and history. Thank you for saving my butt— A happy anonymous user." Testimonials trumpet across Evil House of Cheat's Web site (cheathouse.com), gushing praise for this racket, which lets online clients download their pick of more than 1000 previously written term papers for free. "Super Users" who ante up $19.95 a year get full clearance to an additional 1000-plus essays locked into the site's database. Evil House of Cheat is among the 100 or more Web sites currently found on the Internet that allow students to download archived or custom-written papers. Some students cut and paste portions of these to create an entirely new document. Term paper mills run somewhat like co-ops and typically solicit essays from students, who post their work, bibliographies and citations included, at no charge. Commercial sites, on the other hand, jettison any association with their term paper ­mill country cousins by calling themselves "research companies" and often supplement student submissions by hiring professional writers to pen tailor-made term papers for clients. Price tags for these "reference materials" can range from about $27.50 to $1000 an essay. As clever as it may sound, plagiarizing via the Internet is a fresh riff on the traditional practice of fraternities and sororities offering members term paper files to sift through by subject or instructor. But now, teachers who may have previously cross-examined suspicious students by asking them to orally dissect their term paper's argument are now funneling college and university funds toward Internet-based antiplagiarism services and software. This means instructors and students are wielding the same weapon, the World Wide Web, in this cyber brouhaha. For teachers, a grudging reliance on technology coexists with the reality that some students are genuinely unaware that information must be attributed when it is culled from a clearinghouse like the Internet— just as when it is taken from a newspaper or an encyclopedia. The boundaries between research and cheating are becoming increasingly ambiguous. "One time I was teaching a summer version of my class and a student turned in bits and pieces of information on Captain Ahab that she had downloaded off, I kid you not, schoolsucks.com [a term paper mill].

Running Head: British Airways †A Marketing Plan

British Airways is one airline that has gone through both bright and turbulent times since its founding in 1974.[i]   After thirteen years of government control, British Airways went into privatization in 1987.[ii]   The airline is the surviving entity after merger and consolidations made with British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA).Currently it operates about 240 aircrafts servicing 120 destinations throughout the United Kingdom and Europe, Africa, North and South America, the Middle East, Asia and the Pacific.[iii].British Airways competes with about 42 other British airlines but has maintained leadership in most areas of the aviation industry not only in the United Kingdom but in Europe as well.[iv] Its main competitor is Virgin Atlantic, an airline established by Richard Branson in 1984 and with about 10 per cent market share in terms of kilometers logged as of 2007.[v]As airlines around the world struggle to survive in the m idst of the worldwide financial crisis, British Airways vows to target growth and raise its market share while intently addressing its operational concerns towards excellence and financial health.The surging complexity of the market ahead is expected to put the airline industry on the offensive to obviate possible downturns as what happened to the automobile and the investment banking industries during the last quarter of 2008 leading to the global financial turmoil.Reports had it that requests for government bailouts were made in the face of lower demand from car buyers. The airline industry thus, is among those expected and likely to be affected by the crisis due to the expected economic contraction in the aftermath of the financial meltdown.Importance of the StudyThe study is an attempt at providing a trajectory, focus as well as strategic road map on how British Airways should repackage itself towards upgrading and raising its potentials in a cutthroat aviation industry not mere ly in the United Kingdom but in the airline’s other service areas around the globe, Europe especially.For a start, British Airways dutifully crafted the BA Business Plan (BP11) which is aimed at focusing on four key priorities arising out of the previous year’s plans. These are:  (1) Upgraded customer experience with its trademark Basics and Brilliance, Club World, First Cabin and similar programs meant to introduce innovative customer come-ons with its plan to acquire long-haul aircrafts as well as counter the negative impact of the operating glitches during the transitions experience at Heathrow Terminals 1, 4 and 5. Incidentally, this was planned to introduce new forms of premium customer experience through increased presence in the European and American markets;(2) Planning for growth in terms of new long haul aircrafts, premium services and added destinations between Europe and the Americas;(3) Continuing need to control costs in the face of tight competition, r ising cost of delivering service, fuel and administrative costs. The entity additionally attempts at undertaking a more efficient assets and liability management to reasonably assure itself the advantage of liquidity and solvency under the current economic environment; and,(4) Taking a lead in corporate social responsibility to articulate a social and corporate balance in the conduct of its operations.[vi]A critical component of BP11 is the marketing plan (MP11) which identifies and concentrates on the opportunities available to British Airways worldwide in congruence with its identified key priorities.The marketing plan clearly outlines a road map towards market recovery via excellence in the basics, and ultimately to the deployment of brilliant premium services not available anywhere or in other airlines competing in identical routes.Specifically, the Marketing Plan MP11 cross links with the Business Plan (BP11) with the former as the centrepiece of the airline’s assertive leadership thrusts towards the first half of the 21st century. Just like the Victoria era slogan that the â€Å"sun does not set on the British empire†, British Airways is determined to head for industry prominence after several turbulent encounters with difficult challenges that it had to go through.Apparently brought about by its own weight, its bigness is without the support mechanism it needed to stabilize its moves.   A component of the BP11, the MP11 describes in more detailed fashion how the BP11 will breathe through the heart of the MP11 which is considered the heart of the Business Plan.On the aspect of significance on research, the MP11 serves as the management blue print for strategic decision-making; especially in the area of marketing management under various assumptions, scenarios, alliances and configurations.Strategic marketing management which is contained in this road map MP 11 will enable management to adopt strategies such as cost leadership, attractive premium services, human resource strategies and expanded terminal network in the industry as means to create a demand gap in the long haul travel sector as well as a similar gap in the premium business travel from continental Europe to the premier city of New York in the United States. The experiences of the past years are expected to provide hard lessons for British Airways management towards strategic marketing processes.For the business traveller all over, the MP11 attempts to redefine the concept of basic and premium travel. With the integration of cost advantage expected to ensue along the airline’s objective of operational excellence, airline travellers can reasonably expect these cost rationalization measures to have a positive effect on the pricing competitiveness of British Airways while maintaining the class with which British Airways has been known for.The airline industry, for one, is likewise expected to significantly benefit from this study specifically in the a rea of collaboration, alliances and economic cooperation without any attempt at abusing the regulatory privilege this union may provide such alliances.Hence, partnerships should be undertaken for the development and maintenance of constructive relationship with other companies in the industry as at work.[vii] In the same way that this will be tempered and enhanced by a strong corporate social responsibility not only in terms of the environmental aspect, it is expected similarly to be strong along the social issues directly and indirectly affected by the industry.The society, in general, and the employees in particular will reap benefits from this study in terms and along the key balanced scorecard perspectives over secure employment tenure, human resource training and performance recognition dimensions incorporated into the business and marketing plans; all considered critical components and means to stabilize the goal of operational excellence with a genuine corporate social respon sibility.Primarily, the shareholders are the targets of this study as among the major beneficiaries through which an innovative and unprecedented pricing incorporates real shareholder value and corporate pride enhanced with financial viability through operational excellence.   British Airways aims to show gratitude for continued support and recognition as Britain’s primary carrier.The academe is similarly expected to acquiesce the benefits from this Plan which comes as a result of intensive research and careful study on the travel and industry markets in which British Airways is among the major players.Of equal importance is the fact that British Airways is a corporate organization that is considered an excellent source of academic studies in an industry characterized with great risks, complexities as well as opportunities with huge potentials for learning, and even further researches. [i]   Annual Report, 2007, British Airways, http://www.britishairways.com, accessed Dec ember 28, 2008 [ii]   Ibid. http://www.britishairways.com,  [iii]   Ibid, http://www.britishairways.com,  [iv]   Ibid., http://www.britishairways.com,  [v]   Ibid., http://www.britishairways.com,  [vi]   Ibid,   http://www.britishairways.com,p. 34  [vii]   J. Hicks, The Challenge of the New Millenium: winning the Struggle with Ourselves, New Falcon Publications, Arizona, 1997, p. 131.   

Loggerhead Sea Turtle Facts

Loggerhead Sea Turtle Facts The loggerhead sea turtle (Caretta caretta) is a marine sea turtle that gets its common name from its thick head, which resembles a log. Like other sea turtles, the loggerhead has a relatively lengthy life span- the species can live from 47 to 67 years in the wild. With the exception of the leatherback sea turtle, all sea turtles (including the loggerhead) belong to the family Chelondiidae. Loggerhead turtles sometimes breed and produce fertile hybrids with related species, such as the green sea turtle, hawksbill sea turtle, and Kemps ridley sea turtle. Fast Facts: Loggerhead Turtle Scientific Name: Caretta carettaDistinguishing Features: Large sea turtle with yellow skin, reddish shell, and thick headAverage Size: 95 cm (35 in) long, weighing 135 kg (298 lb)Diet: OmnivorousLife Span: 47 to 67 years in the wildHabitat: Temperate and tropical oceans worldwideConservation Status: VulnerableKingdom: AnimaliaPhylum: ChordataClass: ReptiliaOrder: TestudinesFamily: CheloniidaeFun Fact: The loggerhead turtle is the official state reptile of the state of South Carolina. Description The loggerhead sea turtle is the largest hard-shelled turtle in the world. The average adult is about 90 cm (35 in) long and weighs around 135 kg (298 lb). However, large specimens may reach 280 cm (110 in) and 450 kg (1000 lb). Hatchlings are brown or black, while adults have yellow or brown skin and reddish brown shells. Males and females look similar, but mature males have shorter plastrons (lower shells), longer claws, and thicker tails than females. Lachrymal glands behind each eye allow the turtle to excrete excess salt, giving the appearance of tears. Distribution Loggerhead turtles enjoy the largest distribution range of any sea turtle. They live in temperature and tropical seas, including the Mediterranean Sea and the Atlantic, Pacific, and Indian Oceans. Loggerheads live in coastal waters and the open sea. The females only come ashore to build nests and lay eggs. Loggerhead turtle distribution. NOAA Diet Loggerhead turtles are omnivorous, feeding on a variety of invertebrates, fish, algae, plants, and hatchling turtles (including those of its own species). Loggerheads use pointed scales on their forelimbs to manipulate and tear food, which the turtle crushes with powerful jaws. As with other reptiles, a turtles digestive rate increases as temperature rises. At low temperatures, loggerheads cant digest food. Predators Many animals prey upon loggerhead turtles. Adults are eaten by killer whales, seals, and large sharks. Nesting females are hunted by dogs and sometimes humans. Females are also susceptible to mosquitoes and flesh flies. Juveniles are eaten by moray eels, fish, and portunid crabs. Eggs and nestlings are prey to snakes, birds, mammals (including humans), lizards, insects, crabs, and worms. Over 30 animal species and 37 types of algae live on the backs of loggerhead turtles. These creatures improve the turtles camouflage, but they have no other benefit to the turtles. In fact, they increase drag, slowing the turtles swimming speed. Many other parasites and several infectious diseases affect loggerheads. Significant parasites include trematode and nematode worms. Behavior Loggerhead sea turtles are most active during the day. They spend up to 85% of the day underwater and can stay submerged for up to 4 hours before surfacing for air. They are territorial, typically conflicting over foraging grounds. Female-female aggression is common, both in the wild and in captivity. While the maximum temperature for the turtles is unknown, they become stunned and start floating when the temperature drops to about 10  Ã‚ °C. Reproduction Loggerhead turtles reach sexual maturity between 17 and 33 years of age. Courtship and mating occur in the open ocean along migration routes. Females return to the beach where they themselves hatched in order to lay eggs in the sand. A female lays, on average, about 112 eggs, usually distributed between four clutches. Females only lay eggs every two or three years. Upon hatching, loggerhead turtles make their way to the sea.  ©fitopardo.com / Getty Images The temperature of the nest determines the sex of the hatchlings. At 30  Ã‚ °C there is an equal ratio of male and females turtles. At higher temperatures, females are favored. At lower temperatures, males are favored. After about 80 days, hatchlings dig themselves out of the nest, usually at night, and head to the brighter surf. Once in the water, loggerhead turtles use magnetite in their brains and Earths magnetic field for navigation. Conservation Status The IUCN Red List classifies the loggerhead turtle as vulnerable. The size of the population is decreasing. Because of high mortality and slow reproductive rates, the outlook is not good for this species. Humans directly and indirectly threaten loggerheads and other sea turtles. Although worldwide legislation protects sea turtles, their meat and eggs are consumed where laws arent enforced. Many turtles die as bycatch or drown from entanglement in fishing lines and nets. Plastic poses a significant threat to loggerheads because the floating bags and sheets resemble jellyfish, a popular prey. Plastic can cause intestinal blockage, plus it releases toxic compounds that damage tissues, thin eggshells, or alter turtle behavior. Habitat destruction from human encroachment deprives turtles of nesting sites. Artificial lighting confuses hatchlings, interfering with their ability to find water. People who find hatchlings may be tempted to help them get to water, but this interference actually lowers their chance of survival, as it prevents them from building the strength needed to swim. Climate change is another cause for concern. Because temperature determines hatchling sex, rising temperatures may skew gender ratio in favor of females. In this respect, human development may aid turtles, as nests shaded by tall buildings are cooler and produce more males. Sources Casale, P. Tucker, A.D. (2017). Caretta caretta. The IUCN Red List of Threatened Species. IUCN. 2017: e.T3897A119333622. doi:10.2305/IUCN.UK.2017-2.RLTS.T3897A119333622.enCommittee on Sea Turtle Conservation, National Research Council (1990). Decline of the Sea Turtles: Causes and Prevention. The National Academies Press. ISBN 0-309-04247-X.Dodd, Kenneth (May 1988). Synopsis of the Biological Data on the Loggerhead Sea Turtle (PDF). Biological Report. FAO Synopsis NMFS-149, United States Fish and Wildlife Service. 88 (14): 1–83.Caretta caretta (Linnaeus 1758)Janzen, Fredric J. (August 1994). Climate change and temperature-dependent sex determination in reptiles (PDF). Population Biology. 91 (16): 7487–7490.Spotila, James R. (2004). Sea Turtles: A Complete Guide to their Biology, Behavior, and Conservation. Baltimore, Maryland: The Johns Hopkins University Press and Oakwood Arts. ISBN 0-8018-8007-6.

Literary Anaylisis John Donne Essays

Literary Anaylisis John Donne Essays Literary Anaylisis John Donne Essay Literary Anaylisis John Donne Essay Essay Topic: Donne Poems Terra Goodfellow Mrs. Ashmore English Dual Credit IV 14 November 2012 Literary Analysis of â€Å"Sweetest Love† by John Donne John Donne was believed to be one of the greatest poets and preachers of the 1600’s. He was very witty and educated, but also very emotional. These characteristics are very predominant in his writing (Stringer 1). This phenomenal poet, John Donne was born in the earlier part of 1572 in London. His parents were both very devout Roman Catholics, though he barely knew his father because he passed just before Donne turned four years old. Donne’s mother was from a good family and when she was involved in the Church she and her family â€Å"endured much for the Roman Catholic doctrine† (Kermode 2). In 1593, John Donne’s brother passed away, and made Donne start to question his faith. John Donne eventually became an Anglican (Jokinen 1). While staying at the Lincoln Inn, John Donne had become friends with Christopher Brooke and in 1596 joined him on a naval expedition to Spain. He went on another expedition to the Azores in 1597. During his expedition to Azores he wrote â€Å"The Calm† (Jokinen 1). In 1598 John Donne was hired to be the secretary for Sir Thomas Egerton, who, at the time, was a very predominant government official. In 1601 John Donne secretly married Sir Thomas Egerton’s niece, Ann More. When Ann More’s father found out he was furious. John Donne had tried to apologize and even wrote him a letter, but that wasn’t enough and he had John Donne fired and eventually imprisoned (Jokinen 1). Donne had trouble supporting himself and his family for the next fourteen years. In 1615, however, John Donne became an Anglican priest. During this time, John Donne went on to receive a Doctor of Divinity degree from Cambridge University (Stringer 1). In 1616, John Donne â€Å"was appointed reader in divinity at Lincoln’s Inn, where, over the years, he both gave and received satisfaction† (Kermode 2). After his wife’s death in 1617, John Donne celebrated her memory by writing a sonnet and giving a sermon over her. Donne’s sermons took flight, and his career flourished. Donne was such a remarkable preacher, even preached in the Royal Court for King James I. In 1621, John Donne was appointed to be a dean of St. Paul’s Cathedral and did so until his death on March 31, 1631 (Stringer 1). John Donne’s influence to write was everywhere around him. This intimate poet used almost every situation to write about. His first book of poems, Satires, was written during the time when he was struggling with his faith, and â€Å"is considered one of Donne’s most important literary efforts† (Jokinen 1). John Donne also wrote his love poems, Songs and Sonnets, at this time as well, which was close to the time when he met his wife, Ann More (Jokinen 1). During his expedition to Azores, John Donne wrote â€Å"The Calm† (Jokinen 1). Donne’s style, full of elaborate metaphors and religious symbolism, his flair for drama, his wide learning, and his quick wit soon established him as one of the greatest preachers of the Renaissance Era† (Jokinen 1). Donne used literally everything around him to paint a picture of inspiration. The inspiring poet went through a lot of rough patches in his life and the show in his writings. If one studied his work, they could tell when Donne was going through a joyous time, a loving time, a rough time, or just a mediocre time. In his brilliant writing, â€Å"we learn of his family anxieties (the death of a daughter, a son missing in action, his own departure abroad) and his remorse for past sins† (Kermode 2). Donne also wrote when his wife passed during childbirth. A major part of John Donne’s success was when he was a preacher. He was one of the most successful preachers of his time. His sermons cut deep to the core because he didn’t just preach at people, he talked to people. He discussed things rather than throw things in your face. Donne relied on everyday situations and morphed them into works of art. People craved this remarkable writer’s words, and they hung onto them desperately. Donne was very relatable to his audiences and I believe that is why he had so much success. He was a very talented and very intellectual man. My love, I’m not leaving because I’m tired of you. The world cannot show me a better love than you. I’m leaving because I have to. The sun has already set last night and risen today. He cannot understand how to go a shorter way because he only knows the one. But believe me; I will make faster journeys since I don’t have so far to go. How weak is a man’s power, that if his good fortune fails him he can’t live any longer, or remember anything else. But if something bad happens, and we join together with our strength and we nurture it then we will overcome it. When you sigh, you sigh not the wind, but you sigh my soul away. When you weep, sadly, my blood will dry up. It cannot be that you love me as you say if in you, in my life, waste the best of me. Let not your heart think I’m bad. Destiny will play its part and may our tears fulfill. But think that we’re really just asleep, we keep each other in hearts alive, never to be parted (Song n. p. ) In John Donne’s poem, â€Å"Sweetest Love,† John Donne is writing to his beloved wife Anne as he prepares to go on a long journey. Donne explains that he is not leaving to be cruel, or because of his wife, but because he needs to go on a journey. I would characterize the speaker as a man who loves his wife very much and wants what is best for her. He also doesn’t want her to be sad while he is gone. John Donne’s tone does not change during the poem. His tone at the beginning of the poem is comforting and gentle. There is a slight change in the third stanza. It changes from a light, gentle tone, to a sad, slightly gloomy tone. Clearly, he loves his wife and wants to be with her, but he just isn’t able to do so. The situation of the poem is that Donne and his wife will be parted physically, but not mentally. In the first stanza, Donne uses a phrase that I really like, and I believe that it is vital to understanding the poem and the poet’s tone. The phrase says: But since that I Must die at last, ‘tis best To use myself in jest Thus by feign’d deaths to die. † (Song) Donne is saying here that the temporary parting is simply practice for when one will eventually pass. He is trying to tell Anne that she needs to act as if Donne had died, in order to make it easier if he passes before her. Another phrase I love is: â€Å"When thou sigh’s t, thou sigh’st not wind, But sigh’st my soul away;† (Song) I love how personal Donne is here with his wife; by saying the he is so much a part of her that when she breathes, she breathes his soul. In the second stanza, Donne makes an analogy between his own personal journey, and the sun’s journey. Donne makes this analogy in order to comfort his wife by explaining to her that just like the sun goes away at night; it will always come up in the morning. Donne is telling his wife that he will come back to her. The poet uses short sentences in each of the six eight-lined stanzas. The syntax of the poem puts a comforting feeling, which is how I believe the author wanted it. It reveals an optimistic state of mind. The poem’s stanzas develop and get deeper the farther you get into the poem. Donne just continues to express his love for his wife and to comfort her. The poem does contain a rhyme scheme, and that helps the poem flow. It provides elegance to the poem. The theme in this poem evidently states that no matter how far away physically you are from your loved one, you will always be there in their heart, and you two will â€Å"ne’er parted be† (Song). John Donne was a phenomenal writer who wrote with not just a pen, but his heart and soul. His writing is very personal and when one reads his work, that person can definitely see that in his powerful words. Donne was not just a writer or a preacher, but a person with an amazing talent to capture people with his words. Jokinen, Anniina. â€Å"The Life of John Donne. † Luminarium. 22 June. 2006. 14 Nov. 2012. Kermode, Frank. â€Å"John Donne. † British Writers Ed. Ian Scott-Kilvert. Vol. 1. New York: Charles Scribner’s Sons, 1979. Literature Resource Center. Web. 7 Nov. 2012. â€Å"Song. † N. p. poemhunter. com. web. 19 November 2012. 2012. Stringer, Gary A. â€Å"Donne, John. † World Book Advanced. World Book, 2012. Web. 12 Nov. 2012.

Read about the Zenos paradoxes of the achilles and the tortoise Essay

Read about the Zenos paradoxes of the achilles and the tortoise - Essay Example Achilles will never get the tortoise, says Zeno. Accordingly, great philosophy shows that quick runners never get the moderate runners. So much the more terrible for the claim that movement truly happens, Zeno says about his tutor Parmenides who had contended that movement is a fantasy. Despite the fact that no researchers today would concur with Zenos decision, we cant get away from the Catch by hopping up from our seat and pursuing none, of these down a tortoise, nor by saying Achilles ought to race to some other target put in front of where the tortoise is right now. What is needed is an examination of Zenos own contention that does not get us neither involved in new conundrums nor devastates our math and science (Dowden 2013). Zeno accepted separations and lengths of time could be isolated into a genuine endlessness of unified parts, and he expected these are an excess of for the runner to finish. Aristotles remedies said Zeno ought to have expected there are just potential infinities, and he should not put or times gap into indissoluble parts. His remedies turned into the by and large acknowledged result until the late nineteenth century. The current standard remedy says Zeno was right to presume that a runners way holds a genuine incalculability of parts; however, he was mixed up to expect this is too much. This remedy utilizes the contraption of analytics, which has demonstrated its essentialness for the improvement of present day science. In the twentieth century it got clear to most analysts that forbidding genuine infinities, as Aristotle needed, hampers the development of set hypothesis and at last of math and physical science. This standard remedy took many years to flawless and was because of the adaptability of perceptive people who were eager to supplant old hypotheses and their ideas with more productive ones, notwithstanding the harm done to practical judgment skills and our guileless

Walmart internal analysis Essay Example | Topics and Well Written Essays - 750 words

Walmart internal analysis - Essay Example Different locations usually have different laws that govern labor issues. That implies that there are some regions that will employ lower wage rates as compared to other regions. That is beneficial to Wal-Mart because the profit margin of the company will increase. There are some regions that also have cheaper raw materials. That means that the cost of sales would reduce, and that will add on the profitability of the company. Wal-Mart Company also has a number of intangible assets that give a competitive advantage to the business. The company has a reputation that is associated with products that are of high quality. The good reputation will add on the goodwill of the company and that would be advantageous in the running of the company operations. Quality products will lead to the emergence of brand royals. Brand royals will always prefer the products that are sold by Wal-Mart and that usually adds on the profitability of the company. Wal-Mart has a management team that carries out its responsibilities in a manner that is useful in selling out the name of the company. The management team usually equips the company with the ability to coordinate activities that are decentralized in many locations. That ability creates organizational value. Value chain is used to describe a way in which the activities of a business can transform inputs into outputs. A customer usually gets the value from low costs, differentiated products, and the customers accessing their services within the speculated time period. Wal-Mart has the ability to meet the needs of the customers quickly and with convenience. The company has many stores in many locations and that has made it possible for customers to access the products sold by the company with ease. The accessibility of the company products by the customers of the company is strength and that can be used as a competitive advantage over the competitors to the company